What’s included
- A target list built from public data: prescribers and practices near each clinic, ranked by how likely they are to see good TMS candidates.
- Provider materials, including a one-page clinical summary, your referral criteria and a simple referral form your clinic can receive.
- Lunch-and-learn decks and talking points for your liaison or medical director.
- A visit log that shows which offices get visits and which ones send patients.
- Loop-back updates so referring providers hear how their patients are doing, which is the best reason they’ll send the next one.
- Monthly reporting by referral source.
Why referrals matter for TMS
Most commercial plans want to see a history of medication trials before they approve TMS, and that history lives with the patient’s current prescriber. Referred patients often come with that documentation already in hand, which makes the benefits step faster. Referral marketing also has no cost per click, so it gets better the longer you run it.
How to start small
You don’t need a full-time liaison on day one. Many clinics start with the medical director or a part-time liaison visiting a short list of high-value offices, then grow the program once the referral sources prove out.
Questions
Do we need a full-time liaison?
Not to start. A part-time liaison or a few visits a month from your medical director can prove the program out first.
Which providers refer the most?
It varies by market. Psychiatrists and psychiatric nurse practitioners are the obvious start, but primary care practices and therapy groups often send good patients too. The target list tells you where to begin.