What we do
- We write creative about the experience, not the diagnosis. Meta’s rules don’t allow ads that imply someone has a condition, so “Struggling with depression?” is out, and the ads are better for it.
- We make video and carousel ads that explain TMS plainly: what a session feels like, how long it takes, and that there’s no anesthesia, so patients drive themselves home.
- We keep lead forms short and within Meta’s rules on health questions, and hand the screening to your intake team.
- We get new leads to your team’s phones in seconds. Meta leads cool off fast, and a same-hour call is the biggest single difference we can make.
- We optimize for lead quality and booked consults rather than pixel events, because Meta restricts how health businesses can use website conversion data.
Where Meta fits
Search catches people who already know about TMS. Meta reaches people who don’t yet. In most markets the two work best together: Meta builds awareness and fills the top of the funnel, and search and SEO catch the people who go looking afterwards. Meta leads usually cost less and need more follow-up and education than search leads, so we plan intake around that from day one.
What you’ll see each month
Spend, leads, contact rate, booked consults and starts by campaign and creative, so you can see which messages bring in patients and not just form fills.
Questions
Do Meta ads work for TMS?
They can, especially for reaching people early. Leads tend to cost less than search leads and need faster follow-up and more education. Clinics that call back quickly get the most from them.
Can we target people with depression?
No. Meta removed detailed targeting options tied to health conditions. We reach the right people through creative, location and broad audiences instead.
Should we boost posts?
Rarely. Boosted posts skip most of the controls a real campaign has. We’d rather spend that budget on ads built for leads.